Products and Services
At Annabel Sarah Bridal, bridal is about so much more than finding a dress — it’s about creating an unforgettable experience.
Established in 2021, our award-winning bridal boutique has become known for its warm, personal approach and carefully curated collection of contemporary designer gowns for the modern romantic bride. After being honoured as Bridal Retailer of the Year 2024 & 2025 for the West Midlands at The Wedding Industry Awards, we expanded into a beautiful new luxury boutique space designed to make every bride feel relaxed, celebrated and truly special.
Unlike larger bridal stores, we offer exclusive private appointments where the entire boutique is reserved just for you and your guests. Your experience is guided by an experienced personal stylist who takes the time to understand your vision, your style and how you want to feel on your wedding day.
Our carefully selected designer collections include timeless elegance, modern romance and fashion-forward silhouettes from internationally renowned designers including Rosa Clará, Stella York and Aire Barcelona, with gowns chosen for exceptional fit, quality and detail.
From the moment you walk through our doors, our focus is on making you feel confident, comfortable and excited for one of the most special moments of your bridal journey.
We can’t wait to welcome you to the Annabel Sarah Bridal experience.
Experience
Describe your style in 5 adjectives.
Modern
Luxury
Contemporary
Cool
Romantic
What about your business are you most proud of?
I am proud that I have opened my beautiful boutique during a pandemic from nothing but love.
I have worked in bridal since 2016 & decided to renovate a derelict retail unit and make my dreams a reality. I love working in bridal & now I get it do it for myself and my beautiful brides!
What is your No.1 wedding planning tip for couples?
Don’t leave plans too late!
There’s no such thing as booking too soon.
Popular suppliers, venues etc get booked up fast!
Not only this, your wedding dress can take up-to 6 months to arrive, so start looking 12-18 months before. Most of all, enjoy this time… it’s magical!
What is your favourite personal touch you have seen at a wedding?
I once saw a memorial wall, it was made up with photographs of the bride & groom’s loved ones that had passed and weren’t there for the day, it was such a lovely, thoughtful idea.
What do you love most about your job?
Making a bride cry… In a good way, don’t panic brides! I love when a bride has that ‘moment’ of happy tears, it always sets me off too and makes me feel so proud we have helped her to find ‘the one’.
What is your favourite style of wedding dress?
I absolutely adore anything in Tulle! Tulle is so soft, dreamy & romantic. Wearing it on your wedding day will more than likely be the only time you ever wear this fabric, so it really helps to make you feel like a princess.
What is the best way to incorporate "Something Blue" into the wedding outfit?
You don’t have to when you buy your dress from Annabel Sarah Bridal… all of our designers incorporate “something blue” into your wedding dress! Inside your gown is a little blue ribbon made lovingly by your bridal designer.
What is your favourite wedding dress of all time?
Currently this is Anghel by Nicole Milano, it gives me all the feels!